Marketing Campaign
The Meeting Mart tradeshow remains very much a Victorian events industry managed and delivered events industry tradeshow. Meeting Mart is designed to generate business connections for Victorian based events focused venues both CBD, metropolitan and regional along with a smalll selection of interstate properties.
Buyers who visit the show are primarily from Victoria and include:
- Professional Conference Organisers (PCO)
- Secretaries and PA’s
- Marketing managers and administration personnel
- Procurement managers and administrators
- Event and Incentive planners
- Corporate event managers and travel managers
- Travel agents
- Government events and conference planners and bookers
- Corporate and government accommodation bookers and buyers
- Association conference organisers.
Reach
Meeting Mart reaches all segments of buyers through its promotional partnerships within the Victorian events industry; major partners include:
- Mice.net publishing
- ICMI Speakers and Entertainers
- Eventconnect
- CIM Magazine
- Key Conference Solutions
- The Australian Society of Association Executives (AuSAE)
- The Australian Institute of Office Professionals
- Music Theatre Australia
- Ezi Tag Systems
- Melbourne & Olympic Parks
- A List Guide.
Meeting Mart promoted to a dedicated database of over 9,000 prime Victorian based event space bookers and managers over all segments of the events industry. Along with mass media promotion which in the past has included radio advertising campaigns and prime space advertising in mass print media such as the Herald Sun paper.
